The rise of GB News

GB News went live on 13 June 2021, the first news channel start-up in the UK since Sky News in 1989. Broadcast free on most platforms, it promised to serve audiences on the right who felt ignored by traditional media with a news agenda not governed by liberal metropolitan values and assumptions: it calls itself “the people’s channel”.

GB News had a rocky start. Chair and star presenter Andrew Neil stepped back after just two weeks on air; he later complained of a lack of professionalism and “nutty” politics. It has firmly established itself since then.

In December 2025, GB News announced that it had become the UK’s biggest news channel, by daily average viewers. In 2025 it had over 80,000 viewers between 6am and 2am, narrowly overtaking BBC News’ figures. It still trails BBC and Sky in terms of weekly audience reach, with 2.1 million; the other channels have perhaps twice that. But its higher average viewership suggests it is watched consistently by a smaller and more loyal audience.

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Why is the channel’s rise significant?

Its content is not just culturally conservative: it is tilted specifically, and vociferously, towards Reform UK and the right-wing of the Conservative Party. Many of its presenters are politicians. Nigel Farage presents an evening prime-time show three nights a week, while other contributors from Reform include Lee Anderson, Richard Tice, Matt Goodwin and Darren Grimes; from the Tory right there are, among others, Jacob Rees-Mogg, Miriam Cates and Esther McVey. Michelle Dewberry, who has her own evening show, is a former Brexit Party candidate. (One former Labour MP, Gloria del Piero, serves as a presenter.)

The channel has come under fire from journalists for breaching the impartiality rules that apply to news broadcasters. Ex-Sky News editor Adam Boulton called for the channel to be stripped of its broadcasting licence.

What does GB News coverage look like?

Its content is focused strongly on populist-right themes: culture wars and “anti-woke” subjects; climate scepticism; and, most of all, illegal migration. Typically, a GB News evening show will begin with a few minutes of the presenter’s own firmly expressed views. Next, there will be four or five segments of news tilted heavily towards the channel’s favoured talking points. Then a panel of guests will discuss the issues. There’s usually a panel of two: say, Reform’s Zia Yusuf offset by one less-well-known liberal, such as Matthew Stadlen or Benjamin Butterworth, in order to provide a semblance of balance. This person is frequently shouted down by the presenter and the other panellist. Critics describe such guests as the “token leftie” or the “chew toy”.

Is this against impartiality rules?

The Broadcasting Code, a list of rules established by the communications regulator Ofcom, covers both TV and radio broadcasters: all news coverage by broadcasting companies, whether across their main channels, or elsewhere, must be presented “with due impartiality”. Ofcom stresses it doesn’t mean an equal division of time has to be given to every view or every argument represented, only that there must be a level of impartiality “adequate or appropriate” to the subject and nature of the programme.

What does this mean in practice?

In the last decade, Ofcom has permitted greater flexibility in the interpretation of its rules, allowing broadcasters to provide more partisan coverage through presenters and guests, with fewer challenging voices. The boundaries were first tested by radio stations, with LBC and TalkRadio featuring more political presenters, including politicians. GB News and Rupert Murdoch’s TalkTV followed suit.

In June, the former chair of Ofcom, the Tory peer Michael Grade, gave some idea of the thinking, saying that sometimes “a sentence in a script” would be enough to comply with impartiality rules. He defended GB News, which he said represented a “majority agenda”, adding that critics just disliked perspectives outside a “liberal, Islington consensus”. Ofcom distanced itself from these views.

However, a High Court ruling from February 2025 also allowed some latitude. It found that “news programmes” must remain impartial at all times, and opinion and fact must be clearly separated, but for “current affairs programmes” – in this case, Jacob Rees-Mogg’s show – broadcasters should be given more flexibility.

Is this a matter for concern?

It opens up the possibility of a much more nakedly partisan and less factually rigorous broadcast media – along the lines of Fox News in the US, from which GB News drew inspiration. Ofcom’s investigation of an interview with Donald Trump conducted by the presenter Bev Turner may be a test case. In the interview, in November 2025, Trump claimed climate change was “a hoax”, parts of London operated under sharia law, and that the capital had no-go areas for police, none of which Turner challenged. She also told Trump it took “real backbone” to “drop so many truth bombs”. Ofcom is now looking at breaches of “due impartiality” and “material misleadingness” rules.

What do its defenders say?

To its critics, GB News is “Reform TV” – a partial, irresponsible outlet that is pushing the news agenda towards the anti-immigrant right. To its defenders, it has taken a vital step in wrenching the news out of the hands of its self-appointed liberal controllers in the mainstream media, and is providing reporting on issues that really do matter to people. A major documentary on grooming gangs in 2023 by Charlie Peters, for instance, helped to refocus attention on continuing police and local authority failures. GB News has also investigated issues such as the abuse of visas. The channel’s critics, argued Simon Evans in The Critic, “just don’t like the plebs having a show that looks them ... square in the eye”.

The investors

The main backers of GB News’ parent company All Perspectives, as listed on its website, are Sir Paul Marshall and the private investment firm Legatum Ventures. Nigel Farage is also a shareholder. Marshall earned the bulk of his estimated £870-950 million fortune from his fund-management company, Marshall Wace. He has long been involved in politics, having migrated from supporting the Liberal Democrats to the Conservatives via support for Brexit. He co-founded the political news website UnHerd, and bought The Spectator in 2024. Marshall has said that he hopes his media outlets will fight “progressivism”.

In 2023, he established the Alliance for Responsible Citizenship (ARC) with the conservative culture warrior, psychologist Jordan Peterson. Legatum, a Dubai-based fund founded in 2006 by the New Zealand billionaire Christopher Chandler, is also a backer of ARC.

GB News has lost investors £131 million since launch, although it is moving closer to breaking even. Its latest figures, for the year to May 2025, showed revenue had grown to £26 million. Its losses were still high, at £22 million, but the annual report stated that there was “no reason to believe” its investors’ support “might vary to a significant degree”.