Apparently a lot of Americans have dreamed of smelling like freshly fried chicken while basking in the sun. When fast-food chain KFC launched a fried chicken-scented sunscreen giveaway online Monday to promote its extra-crispy fried chicken, the 3,000 bottles of SPF 30 that were up for grabs were gone in a mere two hours:
The sunscreen, called Col. Sanders' Extra Crispy Sunscreen, supposedly smells like the 11 herbs and spices that give the chain's chicken its signature scent so, the company said, anyone who wears it is "always tan and always smelling great." "Suntan lotion always smells like lotion," KFC CMO Kevin Hochman told Business Insider. "So we thought — why not make it smell like fried chicken?"
Sadly, unlike the edible, chicken-flavored nail polish KFC released earlier this year in Hong Kong, the sunscreen is not meant to be eaten.
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