On Wednesday, Donald Trump is taking a short break from the campaign trail to cut the ribbon and officially open his new Trump International Hotel in Washington, D.C., but the luxury hotel appears to be off to a rocky start, with empty rooms and slashed prices despite its prime location. Residents of Trump Place, a large residential complex on Manhattan's Upper West Side, are in open revolt over Trump's name being emblazoned all over their building, even though most of the complex is now owned and managed by Equity Residential.
The mayor of Vancouver, Canada, has requested a name change for his city's Trump International Hotel, scheduled to open next year. Trump values his brand alone at about $3 billion, but billionaire Richard Branson told CNN on Monday that Trump's "brand has been very badly damaged," and while "he's not going to go hungry," because of "many things he's said, his brand is very, very different today that it was six months ago."
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