The mastermind of fake Facebook news now worries he's why Donald Trump was elected
Paul Horner writes fake Facebook news for a living, and he's pretty sure he's one of the reasons President-elect Donald Trump won the election last week. In an interview with The Washington Post published Thursday, the 38-year-old admitted his tall tales "were picked up by Trump supporters all the time" — and often seemingly without any scrutiny.
"I think Trump is in the White House because of me. His followers don't fact-check anything — they'll post everything, believe anything," Horner said. "His campaign manager [Corey Lewandowski] posted my story about a protester getting paid $3,500 as fact. Like, I made that up." Horner said he starting writing these fake stories just to "make fun of that insane belief" that people were being paid to protest Trump — but then, he said, "it took off." With Trump now poised to assume the White House in January, Horner is trying to come to terms with the fact that his scheme backfired bigly:
I thought they'd fact-check it, and it'd make them look worse. I mean that's how this always works: Someone posts something I write, then they find out it's false, then they look like idiots. But Trump supporters — they just keep running with it! They never fact-check anything! Now he's in the White House. Looking back, instead of hurting the campaign, I think I helped it. And that feels [bad]. [Paul Horner, via The Washington Post]
Still, it seems Horner doesn't feel guilty enough to give up his livelihood: He's already talking about ways to get around Facebook and Google's recently announced plans to block fake news sites from generating ad revenue. Right now, Horner said, he's making "like $10,000 a month" from the Google ad placement service, AdSense.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Read the interview in full over at The Washington Post.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Wilde Cambridge: home-away-from-home in a prime city spotThe Week Recommends This laid-back aparthotel is the perfect base for a weekend of exploring
-
The best alcohol-free alternatives for Dry JanuaryThe Week Recommends Whether emerging from a boozy Christmas, or seeking a change in 2026, here are some of the best non-alcoholic beers, wines and spirits to enjoy
-
A lemon-shaped exoplanet is squeezing what we know about planet formationUnder the radar It may be made from a former star
-
Australia’s teen social media ban takes effectSpeed Read Kids under age 16 are now barred from platforms including YouTube, TikTok, Instagram, Facebook, Snapchat and Reddit
-
Google avoids the worst in antitrust rulingSpeed Read A federal judge rejected the government's request to break up Google
-
Supreme Court allows social media age check lawSpeed Read The court refused to intervene in a decision that affirmed a Mississippi law requiring social media users to verify their ages
-
Nvidia hits $4 trillion milestoneSpeed Read The success of the chipmaker has been buoyed by demand for artificial intelligence
-
X CEO Yaccarino quits after two yearsSpeed Read Elon Musk hired Linda Yaccarino to run X in 2023
-
Musk chatbot Grok praises Hitler on XSpeed Read Grok made antisemitic comments and referred to itself as 'MechaHitler'
-
Disney, Universal sue AI firm over 'plagiarism'Speed Read The studios say that Midjourney copied characters from their most famous franchises
-
Amazon launches 1st Kuiper internet satellitesSpeed Read The battle of billionaires continues in space