fight of the century
The developers of the CrossFit exercise regime have taken their crusade against fat out of the gym and into the halls of power, hiring a cadre of lobbyists to launch a "holy war with Big Soda" in Washington.
Having apparently failed to replace America's sugary addiction with its offering of fast-paced weight-lifting routines, CrossFit "has turned to the federal government because of the life-and-death role the feds play in determining health policy and promoting and funding and elevating health science," said lobbyist David Marin, former staff director of the House Oversight Committee.
CrossFit CEO Greg Glassman believes soda is "killing this country’s health." He wants to target soda-makers' habit of funding studies which sometimes informs federal policy and to push for soda taxes and warning labels reading, "Drinking beverages with added sugar(s) contributes to obesity, diabetes, and tooth decay."