Welcome to 2017, everyone:
Beijing-based Bloomberg News technology journalist David Ramli tweeted the terrifying subway ad early Monday morning, as well as a link confirming the portable anti-haze air purifier is no parody.
Nothing about air pollution in China is a joke, in fact; smog could cause one in three deaths in certain parts of the nation, where it has a comparable impact on health as smoking cigarettes.
The portable air purifiers come in orange, red, two shades of blue, as well as gray and classic black. You might want to pick yours out now — in 2016, the American Lung Association found that more than half of Americans live in places where air pollution is dangerously high.