While advertisers try to avoid sending polarizing political messages in their ads for Super Bowl LI this Sunday, halftime performer Lady Gaga is expected to make a bold statement during the mid-game interim. The singer has indicated her show will "uphold" her beliefs in "a passion for inclusion" and "the spirit of equality." "I don't know if I will succeed in unifying America," Lady Gaga said. "You'll have to ask America when it's over."
Advertisers have avoided directly weighing in on America's tumultuous political climate, though Budweiser will run an ad showing founder Adolphus Busch being told to "go back home" after emigrating from Germany to the U.S., and carmaker Audi will run an ad advocating for equal pay. Meanwhile, construction company 84 Lumber nixed an ad featuring a Spanish-speaking mother and daughter at a U.S.-Mexico border wall because it was deemed "too controversial."
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.