Politics expected to shape Super Bowl ads, halftime performance
While advertisers try to avoid sending polarizing political messages in their ads for Super Bowl LI this Sunday, halftime performer Lady Gaga is expected to make a bold statement during the mid-game interim. The singer has indicated her show will "uphold" her beliefs in "a passion for inclusion" and "the spirit of equality." "I don't know if I will succeed in unifying America," Lady Gaga said. "You'll have to ask America when it's over."
Advertisers have avoided directly weighing in on America's tumultuous political climate, though Budweiser will run an ad showing founder Adolphus Busch being told to "go back home" after emigrating from Germany to the U.S., and carmaker Audi will run an ad advocating for equal pay. Meanwhile, construction company 84 Lumber nixed an ad featuring a Spanish-speaking mother and daughter at a U.S.-Mexico border wall because it was deemed "too controversial."
The New England Patriots will face off against the Atlanta Falcons in Sunday's game, with kickoff at 6:30 p.m. ET on Fox.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Create an account with the same email registered to your subscription to unlock access.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
'Voters know Biden and Trump all too well'
Instant Opinion Opinion, comment and editorials of the day
By Harold Maass, The Week US Published
-
Is the Gaza war tearing US university campuses apart?
Today's Big Question Protests at Columbia University, other institutions, pit free speech against student safety
By Joel Mathis, The Week US Published
-
DOJ settles with Nassar victims for $138M
Speed Read The settlement includes 139 sexual abuse victims of the former USA Gymnastics doctor
By Justin Klawans, The Week US Published
-
Caitlin Clark the No. 1 pick in bullish WNBA Draft
Speed Read As expected, she went to the Indiana Fever
By Peter Weber, The Week US Published
-
South Carolina ends perfect season with NCAA title
Speed Read The women's basketball team won a victory over superstar Caitlin Clark's Iowa Hawkeyes
By Rafi Schwartz, The Week US Published
-
Iowa's Caitlin Clark breaks NCAA scoring record
speed read College basketball star Caitlin Clark set the new record in Iowa's defeat of Ohio State
By Peter Weber, The Week US Published
-
Eight-year-old Brit Bodhana Sivanandan makes chess history
Speed Read Sivanandan has been described as a 'phenomenon' by chess masters
By Sorcha Bradley, The Week UK Published
-
Watch Simone Biles win her record 8th US gymnastics championship
Speed Read
By Peter Weber Published
-
Spain beats England 1-0 to win its first Women's World Cup
Speed Read
By Justin Klawans Published
-
US knocked out of Women's World Cup in stunning exit
Speed Read
By Justin Klawans Published
-
Katie Ledecky surpasses Michael Phelps for most world championship titles
Speed Read
By Justin Klawans Published