If you like your beef fresh and weighing four ounces, McDonald's will soon be offering what it hopes will be your dream burger.
On Thursday, the company said that starting next year, after using frozen meat for decades, most of its locations in the United States will grill up fresh beef for its Quarter Pounder burgers. McDonald's is trying to shake things up in order to appeal to customers who want their food less processed, and to bring some former fans back into the fold — McDonald's shared earlier this month that in the United States from 2012 to now, the company has lost 500 million customer transactions, The Associated Press reports.
McDonald's USA President Chris Kempczinski said this new version of the burger was tested for around a year in the Dallas and Tulsa areas, and the fast food giant found that customers ordered more of them and made more return visits. It's not known yet if the price will go up, and while the Quarter Pounder is getting the fresh treatment, other Mickey D staples, like Big Macs, will still be made with frozen beef.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
3 killed in Trump’s second Venezuelan boat strikeLegal experts said Trump had no authority to order extrajudicial executions of noncombatants
-
September 16 editorial cartoonsCartoons Tuesday's political cartoons include bad news for inflation, Brian Kilmeade's solution, and Kash Patel's dinner order
-
Fit for a king: must-visit palaces around the UKThe Week Recommends Our pick of the nation’s most magnificent residences for nobles and royals
-
New York court tosses Trump's $500M fraud fineSpeed Read A divided appeals court threw out a hefty penalty against President Trump for fraudulently inflating his wealth
-
Trump said to seek government stake in IntelSpeed Read The president and Intel CEO Lip-Bu Tan reportedly discussed the proposal at a recent meeting
-
US to take 15% cut of AI chip sales to ChinaSpeed Read Nvidia and AMD will pay the Trump administration 15% of their revenue from selling artificial intelligence chips to China
-
NFL gets ESPN stake in deal with DisneySpeed Read The deal gives the NFL a 10% stake in Disney's ESPN sports empire and gives ESPN ownership of NFL Network
-
Samsung to make Tesla chips in $16.5B dealSpeed Read Tesla has signed a deal to get its next-generation chips from Samsung
-
FCC greenlights $8B Paramount-Skydance mergerSpeed Read The Federal Communications Commission will allow Paramount to merge with the Hollywood studio Skydance
-
Tesla reports plummeting profitsSpeed Read The company may soon face more problems with the expiration of federal electric vehicle tax credits
-
Dollar faces historic slump as stocks hit new highSpeed Read While stocks have recovered post-Trump tariffs, the dollar has weakened more than 10% this year
