Martin Luther King Jr.'s daughter has a merciless takedown of that Pepsi commercial
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Pepsi is being relentlessly skewered after releasing a "tone-deaf" advertisement Tuesday that openly riffs on a powerful Black Lives Matter protest moment using, of all people, Kendall Jenner.
"In an astonishingly offensive move, Pepsi cast Kendall Jenner in an ad that co-opts the resistance movement to sell soda," wrote Monique Judge for The Root. "Not only does it co-opt the movement, but the commercial centers Jenner, a white woman, and police as the focal points in images of people protesting whatever it is they're protesting in a commercial for Pepsi."
Bernice King, the youngest daughter of Martin Luther King Jr., had her own biting response. Jeva Lange
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Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.
