Pepsi is being relentlessly skewered after releasing a "tone-deaf" advertisement Tuesday that openly riffs on a powerful Black Lives Matter protest moment using, of all people, Kendall Jenner.
"In an astonishingly offensive move, Pepsi cast Kendall Jenner in an ad that co-opts the resistance movement to sell soda," wrote Monique Judge for The Root. "Not only does it co-opt the movement, but the commercial centers Jenner, a white woman, and police as the focal points in images of people protesting whatever it is they're protesting in a commercial for Pepsi."
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