Snapchat plans to start making original scripted content
Snapchat plans to host original scripted content through Snapchat Shows before the year is over, Variety reports. The announcement from the company's head of content, Nick Bell, follows Snapchat's successful rollout of TV companion programs for shows like The Voice and The Bachelor.
"Mobile is the most complementary thing to TV that has been around," Bell said.
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Bell said Wednesday the company had been hesitant to break into scripted content — production is expensive — but that it is "an interesting next juncture" for the app and could create "fundamentally a new medium."
The new shows will be tailored to Snapchat's mobile platform, likely running approximately three to five minutes in length, Variety adds.
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