Snapchat plans to host original scripted content through Snapchat Shows before the year is over, Variety reports. The announcement from the company's head of content, Nick Bell, follows Snapchat's successful rollout of TV companion programs for shows like The Voice and The Bachelor.
"Mobile is the most complementary thing to TV that has been around," Bell said.
Snapchat's first attempt at original scripted content, though, was widely panned. Literally Can't Even aired on the app in 2015, Tech Crunch reports, "inspiring headlines including 'We Literally Can't Even with Snapchat's new original series' and 'Snapchat's First Original Series is Here and It's Awful."
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Bell said Wednesday the company had been hesitant to break into scripted content — production is expensive — but that it is "an interesting next juncture" for the app and could create "fundamentally a new medium."
The new shows will be tailored to Snapchat's mobile platform, likely running approximately three to five minutes in length, Variety adds.
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