Ultrashort ads aren't uncommon during the Super Bowl, when each second of marketing time costs thousands of dollars. Regular season NFL viewers, though, are going to have to adjust to the especially annoying format as Fox rolls out six-second ad spots during games this fall.
The new spots run less than half the length of the 15- or 30-second ads that are the norm for TV, The New York Times reports, and may even play during in-game breaks, such as "in a box adjacent to players on a field during pauses." "When the six-second ads are placed in unique positions, it has the potential to gain even more attention than a traditional unit," Fox Sports president Eric Shanks said of the decision.
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