Apple on Tuesday unveiled the iPhone X (pronounced "ten"), which CEO Tim Cook hailed as the "biggest leap forward since the original iPhone." The 5.8-inch smartphone has a massive, edge-to-edge screen. There's no home button, and the phone will unlock using a facial recognition system. "Every time you glance at your phone, it detects your face — even in the dark," Apple Senior Vice President Philip Schiller said.
During the event, Apple also introduced the iPhone 8 and iPhone 8 Plus, cheaper iterations which feature wireless charging; the Apple Watch Series 3, which has built-in cellular capability; and an updated Apple TV capable of streaming 4K resolution.
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The iPhone X will be available Nov. 3 and starts at $999. The iPhone 8 starts at $699, while the Plus runs for $799. Pour one out for the iPhone 9.