Google allowed advertisers to target racist, anti-Semitic search phrases

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(Image credit: Justin Sullivan/Getty Images)

Google allowed advertisers to target ads for people searching racist and anti-Semitic phrases like "black people ruin neighborhoods" and "Jewish control of banks," BuzzFeed News discovered, through its own experimental ad campaign.

Google would also suggest other offensive phrases based off the keywords. "Why do Jews ruin everything," for example, prompted advertisers to also run ads on "the evil Jew":

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Jeva Lange

Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.