Fox News pulls liberal billionaire's Trump impeachment ad after 'strong negative reaction' from viewers

Two weeks ago, billionaire donor and liberal activist Tom Steyer launched a $10 million ad buy for his 60-second spot arguing for the impeachment of President Trump, and on Monday, his lawyer accused Fox News of reneging on its contract to air the commercial another seven times this week. Fox News doesn't dispute that it pulled the ad. "Due to the strong negative reaction to their ad by our viewers, we could not in good conscience take their money," Fox News co-president Jack Abernethy said in a statement. One of those viewers was apparently Trump. After Steyer's ad played three times on Fox & Friends on Oct. 27, Trump tweeted: "Wacky & totally unhinged Tom Steyer, who has been fighting me and my Make America Great Again agenda from beginning, never wins elections!"
Steyer's lawyer Brad Deutsch said Fox News had "unconditionally" agreed to broadcast Steyer's ad this week, calling the decision to pull the spot "baseless and unethical" and "a profound failure of journalistic integrity, a suppression of constitutionally protected speech, and likely a consequence of inexcusable political pressure." Deutsch said 1.5 million Americans have signed Steyer's impeachment petition. Impeachment is more popular than you might expect in Trump's first year, but there's almost no chance the Republican-led Congress will act on Steyer's suggestion.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.
-
ABLE accounts: how they work and who can benefit from them
the explainer These state-administered accounts are available to people with disabilities
By Becca Stanek, The Week US Published
-
James Daunt picks his favourite books
The Week Recommends The founder of Daunt Books and managing director of Waterstones reveals his top five reads
By The Week UK Published
-
Sudoku medium: March 7, 2025
The Week's daily medium sudoku puzzle
By The Week Staff Published
-
Crafting emporium Joann is going out of business
Speed Read The 82-year-old fabric and crafts store will be closing all 800 of its stores
By Peter Weber, The Week US Published
-
Trump's China tariffs start after Canada, Mexico pauses
Speed Read The president paused his tariffs on America's closest neighbors after speaking to their leaders, but his import tax on Chinese goods has taken effect
By Peter Weber, The Week US Published
-
Chinese AI chatbot's rise slams US tech stocks
Speed Read The sudden popularity of a new AI chatbot from Chinese startup DeepSeek has sent U.S. tech stocks tumbling
By Peter Weber, The Week US Published
-
US port strike averted with tentative labor deal
Speed Read The strike could have shut down major ports from Texas to Maine
By Peter Weber, The Week US Published
-
Biden expected to block Japanese bid for US Steel
Speed Read The president is blocking the $14 billion acquisition of U.S. Steel by Japan's Nippon Steel, citing national security concerns
By Peter Weber, The Week US Published
-
Judges block $25B Kroger-Albertsons merger
Speed Read The proposed merger between the supermarket giants was stalled when judges overseeing two separate cases blocked the deal
By Peter Weber, The Week US Published
-
Rupert Murdoch loses 'Succession' court battle
Speed Read Murdoch wanted to give full control of his empire to son Lachlan, ensuring Fox News' right-wing editorial slant
By Peter Weber, The Week US Published
-
Bitcoin surges above $100k in post-election rally
Speed Read Investors are betting that the incoming Trump administration will embrace crypto
By Peter Weber, The Week US Published