Speed Reads


The world's dumbest-looking Hard Rock is going to be shaped like an enormous guitar

Say goodbye to a normal-looking skyline in Hollywood, Florida. The city's Seminole Hard Rock Hotel & Casino has begun construction on a 450-foot-tall guitar, which will contain 638 hotel rooms and a 41,000-square-foot spa when it is completed in 2019, Curbed reports.

"It will be the first building in the world that's truly to scale designed as an authentic guitar," said Hard Rock International chairman James Allen, describing something no one knew we needed. Allen added in comments to the Sun-Sentinel at the unveiling of the concept back in October: "It's not just an exterior façade. The curving of the building will be identical to an authentic guitar."

Here is what that will apparently look like in practice:

"We think the building itself will be must-see attraction," Allen added.

The team behind the Seminole Hard Rock hotel is not the first to think a giant guitar sounds gnarly. This $17.6 million Alabama mansion has grounds manicured in the shape of a guitar, and Seattle's Museum of Pop Culture was designed to look like "a smashed guitar" in honor of "Jimi Hendrix and his rebellious style," The Seattle Times writes.

Florida's giant guitar is set to open ahead of Super Bowl LIV in 2020 at Hard Rock Stadium. Jeva Lange

Editor's note: This post originally mischaracterized the style of guitar this hotel was modeled after. It has since been corrected. We regret the error.