Do you ever put off laundry day by just buying more socks and underwear? If you do, Fruit of the Loom has a new delivery program right up your alley. You just have to plan ahead a bit.
Bloomberg reported Thursday that the 166-year-old undergarment company has a new subscription service called Fruit to Your Door that allows shoppers to buy packs of Fruit of the Loom products and create a schedule for repeated auto-deliveries at discounted rates. Fruit of the Loom is hardly alone with its underwear subscription service. Several startups — from Me Undies to Bootay Bag to Panty Drop — offer subscription services for men and women’s underwear. And it's not hard to see why Fruit of the Loom wants in on this growing part of the market. Warren Buffett bought Fruit of the Loom out of bankruptcy in 2002, but profits at the traditional company continue to lag.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Markets notch worst quarter in years as new tariffs loomSpeed Read The S&P 500 is on track for its worst month since 2022 as investors brace for Trump's tariffs
-
Tesla Cybertrucks recalled over dislodging panelsSpeed Read Almost every Cybertruck in the US has been recalled over a stainless steel panel that could fall off
-
Crafting emporium Joann is going out of businessSpeed Read The 82-year-old fabric and crafts store will be closing all 800 of its stores
-
Trump's China tariffs start after Canada, Mexico pausesSpeed Read The president paused his tariffs on America's closest neighbors after speaking to their leaders, but his import tax on Chinese goods has taken effect
-
Chinese AI chatbot's rise slams US tech stocksSpeed Read The sudden popularity of a new AI chatbot from Chinese startup DeepSeek has sent U.S. tech stocks tumbling
-
US port strike averted with tentative labor dealSpeed Read The strike could have shut down major ports from Texas to Maine
-
Biden expected to block Japanese bid for US SteelSpeed Read The president is blocking the $14 billion acquisition of U.S. Steel by Japan's Nippon Steel, citing national security concerns
-
Judges block $25B Kroger-Albertsons mergerSpeed Read The proposed merger between the supermarket giants was stalled when judges overseeing two separate cases blocked the deal
