Amazon is exploring how to turn the Echo into a Trojan horse for advertisers


It's a brand new year, but Amazon is still being creepy. The latest news is that the retail giant's Echo smart speakers could soon assess your shopping habits and sneakily nudge you towards buying from a particular brand that has a partnership with Amazon, CNBC reports.
As things stand now, the speakers allow advertising on music, news, or podcasts, although the "voice" isn't allowed to sound like or refer to Amazon's own voice assistant, Alexa. Brands, though, are itching for more. "Advertisers and brands are particularly focused on search placement on Alexa because shoppers are more likely to select a top result on a voice assistant than they are on the web, where it's easy to scroll down or ignore written suggestions," CNBC writes. For example, if a customer asks for toothpaste, Alexa can potentially say: "Okay, I can look for a brand, like Colgate. What would you like?"
Amazon is reportedly considering expanding this strategy to target customers based on their shopping history. Alexa could theoretically suggest a customer who used one product — say, Clorox's Pine-Sol — consider buying another product from the same brand, like Clorox's disinfecting wipes. Likewise, "someone asking the Echo for help cleaning up a spill might be nudged to use a specific brand," CNBC writes. In addition to Clorox, Procter & Gamble is also involved in talks about how to promote its products on the Echo.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Read more about how Alexa might try to subtly push you toward brands that have partnerships with Amazon at CNBC.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.
-
New York court tosses Trump's $500M fraud fine
Speed Read A divided appeals court threw out a hefty penalty against President Trump for fraudulently inflating his wealth
-
Trump said to seek government stake in Intel
Speed Read The president and Intel CEO Lip-Bu Tan reportedly discussed the proposal at a recent meeting
-
US to take 15% cut of AI chip sales to China
Speed Read Nvidia and AMD will pay the Trump administration 15% of their revenue from selling artificial intelligence chips to China
-
NFL gets ESPN stake in deal with Disney
Speed Read The deal gives the NFL a 10% stake in Disney's ESPN sports empire and gives ESPN ownership of NFL Network
-
Samsung to make Tesla chips in $16.5B deal
Speed Read Tesla has signed a deal to get its next-generation chips from Samsung
-
FCC greenlights $8B Paramount-Skydance merger
Speed Read The Federal Communications Commission will allow Paramount to merge with the Hollywood studio Skydance
-
Tesla reports plummeting profits
Speed Read The company may soon face more problems with the expiration of federal electric vehicle tax credits
-
Dollar faces historic slump as stocks hit new high
Speed Read While stocks have recovered post-Trump tariffs, the dollar has weakened more than 10% this year