Walmart introduces proprietary meal kits to compete with Amazon

Walmart introduces meal kits.
(Image credit: Getty Images)

Walmart will produce and sell pre-portioned meal kits, the retailer announced Monday, in a move likely designed to compete with Amazon. The kits and ready-to-heat meals, which will be sold in more than 2,000 stores and online, will serve two people and cost between $8 and $15.

Walmart began stocking third-party meal kits last year. But the company's proprietary foray into meal kits comes as Amazon, a top retail competitor, also looks to take hold of the cooking trend; Amazon acquired high-end grocery store Whole Foods last year and currently sells meal kits for $16 to $20 through its AmazonFresh service. Both companies are capitalizing on the success of startups like subscription service Blue Apron, though both AmazonFresh and Walmart sell their boxes without a required long-term commitment.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
Explore More
Summer Meza, The Week US

Summer Meza has worked at The Week since 2018, serving as a staff writer, a news writer and currently the deputy editor. As a proud news generalist, she edits everything from political punditry and science news to personal finance advice and film reviews. Summer has previously written for Newsweek and the Seattle Post-Intelligencer, covering national politics, transportation and the cannabis industry.