Walmart introduces proprietary meal kits to compete with Amazon
Walmart will produce and sell pre-portioned meal kits, the retailer announced Monday, in a move likely designed to compete with Amazon. The kits and ready-to-heat meals, which will be sold in more than 2,000 stores and online, will serve two people and cost between $8 and $15.
Walmart began stocking third-party meal kits last year. But the company's proprietary foray into meal kits comes as Amazon, a top retail competitor, also looks to take hold of the cooking trend; Amazon acquired high-end grocery store Whole Foods last year and currently sells meal kits for $16 to $20 through its AmazonFresh service. Both companies are capitalizing on the success of startups like subscription service Blue Apron, though both AmazonFresh and Walmart sell their boxes without a required long-term commitment.
The kits that Walmart will offer include recipes like steak dijon and pork Florentine, in addition to pre-cooked rotisserie chickens. Read more at The Verge.
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Summer Meza has worked at The Week since 2018, serving as a staff writer, a news writer and currently the deputy editor. As a proud news generalist, she edits everything from political punditry and science news to personal finance advice and film reviews. Summer has previously written for Newsweek and the Seattle Post-Intelligencer, covering national politics, transportation and the cannabis industry.
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