Walmart introduces proprietary meal kits to compete with Amazon
Walmart will produce and sell pre-portioned meal kits, the retailer announced Monday, in a move likely designed to compete with Amazon. The kits and ready-to-heat meals, which will be sold in more than 2,000 stores and online, will serve two people and cost between $8 and $15.
Walmart began stocking third-party meal kits last year. But the company's proprietary foray into meal kits comes as Amazon, a top retail competitor, also looks to take hold of the cooking trend; Amazon acquired high-end grocery store Whole Foods last year and currently sells meal kits for $16 to $20 through its AmazonFresh service. Both companies are capitalizing on the success of startups like subscription service Blue Apron, though both AmazonFresh and Walmart sell their boxes without a required long-term commitment.
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