With Toys 'R' Us shutting down, KB Toys hopes the time is right to make a return

A K.B. Toys store going out of business in 2004.
(Image credit: Tim Boyle/Getty Images)

Toys 'R' Us is closing all of its stores in the United States, and a defunct retailer is hoping to rise up from its ashes.

KB Toys ceased operations in 2009, but Strategic Marks purchased the brand in 2016 from Bain Capital — the same company that took Toys 'R' Us private in 2006, saddling it with debt. Strategic Marks President Ellia Kassoff told CNN Money the plan is to open 1,000 pop-up locations on Black Friday, and where the pop-ups do well, they'll make permanent KB Toys stores.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
To continue reading this article...
Continue reading this article and get limited website access each month.
Get unlimited website access, exclusive newsletters plus much more.
Cancel or pause at any time.
Already a subscriber to The Week?
Not sure which email you used for your subscription? Contact us
Catherine Garcia, The Week US

Catherine Garcia is night editor for TheWeek.com. Her writing and reporting has appeared in Entertainment Weekly and EW.com, The New York Times, The Book of Jezebel, and other publications. A Southern California native, Catherine is a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.