Hoping to lure Toys R Us shoppers, Party City to open pop-up toy stores


Toys R Us is closing its last remaining stores this week, and Party City is planning on doing what it can to entice the chain's shoppers this holiday season.
Party City announced on Monday it will open 50 Toy City pop-up shops in September, at the same time its Halloween City pop-ups start appearing. Party City CEO James Harrison said in a statement it's a "logical extension of our brand," and the Toy City pop-ups will open where there are "attractive leasing opportunities." The Toy City pop-ups will stay open through December, and Party City will also expand the selection of toys on its website.
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Catherine Garcia has worked as a senior writer at The Week since 2014. Her writing and reporting have appeared in Entertainment Weekly, The New York Times, Wirecutter, NBC News and "The Book of Jezebel," among others. She's a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.
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