Colin Kaepernick is trademarking his face

Colin Kaepernick's face is about to be everywhere.

Kaepernick's company, Inked Flash, recently filed for a trademark to an image of his face and hair, ESPN reported Wednesday.

The former San Francisco 49er's mug became even more recognizable after Nike featured him in a recent "Just Do It" campaign. His stoic face appeared with the words "believe in something, even if it means sacrificing everything," referring to his protesting of racial injustice during the national anthem.

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The trademark filing says the image is intended for "everything from shampoo and hairspray to jewelry and lampshades," reports ESPN, as well as "classes, workshops, seminars, and camps in the field of self empowerment and awareness to properly interact with law enforcement."

Kaepernick's website began selling "#ImwithKap" items last month, raising money for his charity organization, Know Your Rights Camp. Nike reportedly signed him to a new deal that will allow him to sell more Kaep-themed apparel, which may explain the newly trademarked graphic.

"I think it's very smart," trademark attorney Josh Gerben told ESPN. "Nike made him relevant. Now he can monetize that and promote his movement more."