Elon Musk announces 'Teslaquila'


Why get regular-drunk when you can instead get a futuristic, electric-powered buzz?
Tesla has applied for a trademark for "Teslaquila," Bloomberg reported Friday. Yes, that Tesla — the electric car company, run by eccentric billionaire Elon Musk, has decided to enter an entirely new market, selling its own Tesla-branded tequila.
"Teslaquila" apparently started as an April Fools' Day joke, when Musk tweeted that Tesla had gone bankrupt and that he was consoling himself with some very special liquor. "Bankwupt!" said the prank sign in his post.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
But the prank is now very real. Based on the filing, Tesla hasn't actually made any tequila yet, but applied to get the trademark as soon as production begins. Musk confirmed the news in a tweet.
Tesla hasn't shared any details regarding where or when the "distilled agave liquor" will be sold, whether the bottles will be self-pouring, or if they will come with a Boring Company flamethrower on the side. So for now, all we have is a picture of a tequila bottle with the Tesla logo slapped on top, and a slightly suspenseful tweet from Musk: "Coming soon..."
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Summer Meza has worked at The Week since 2018, serving as a staff writer, a news writer and currently the deputy editor. As a proud news generalist, she edits everything from political punditry and science news to personal finance advice and film reviews. Summer has previously written for Newsweek and the Seattle Post-Intelligencer, covering national politics, transportation and the cannabis industry.
-
Google avoids the worst in antitrust ruling
Speed Read A federal judge rejected the government's request to break up Google
-
Supreme Court allows social media age check law
Speed Read The court refused to intervene in a decision that affirmed a Mississippi law requiring social media users to verify their ages
-
Nvidia hits $4 trillion milestone
Speed Read The success of the chipmaker has been buoyed by demand for artificial intelligence
-
X CEO Yaccarino quits after two years
Speed Read Elon Musk hired Linda Yaccarino to run X in 2023
-
Musk chatbot Grok praises Hitler on X
Speed Read Grok made antisemitic comments and referred to itself as 'MechaHitler'
-
Disney, Universal sue AI firm over 'plagiarism'
Speed Read The studios say that Midjourney copied characters from their most famous franchises
-
Amazon launches 1st Kuiper internet satellites
Speed Read The battle of billionaires continues in space
-
Test flight of orbital rocket from Europe explodes
Speed Read Isar Aerospace conducted the first test flight of the Spectrum orbital rocket, which crashed after takeoff