Liberal billionaire Tom Steyer is launching what looks like a presidential campaign

If Tom Steyer isn't running for president, he's doing a pretty good job of faking it.

The liberal billionaire, who's unflinchingly called for the impeachment of President Trump, launched a new website and ad campaign on Tuesday. It introduces Americans' "five rights," which look an awful lot like a presidential platform and are the subject of Steyer's pseudo-campaign tour starting in December, per The Washington Post.

Steyer's newest campaign launched Tuesday with nationwide newspaper ads, and it'll soon be featured in a six-figure campaign across Facebook, Twitter, YouTube, and Instagram, a spokeswoman tells the Post. He's also unveiled a revamped website, which compels readers to "tell the new Congress we need" to protect the five progressive rights he's laid out.

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Steyer built his fortune leading an investment firm, but left in 2012 to found the progressive nonprofit NextGen America and has been teetering on the edge of politics ever since. He's given more than $130 million to progressive campaigns since 2016, and paid for $20 million in TV ads encouraging the impeachment of Trump. In a September Post interview, Steyer wouldn't say whether he'd run for office, but did say "understanding" political processes and policies is more important than prior political experience — which he does not have.