Bo Peep returns in the Toy Story 4 Super Bowl ad


If you weren't thrilled with the Super Bowl itself, have no fear: Disney has arrived with new Toy Story 4 footage to take your night to infinity and beyond.
The new Super Bowl ad for Toy Story 4, which aired immediately after the game, features Woody and Bo Peep at a carnival looking for Buzz Lightyear, who has somehow found himself trapped along with the rest of the toy prizes. He seeks help from two other toys, Ducky (Keegan-Michael Key) and Bunny (Jordan Peele), but they don't seem too interested in making an escape.
This ad introduces viewers to a carnival setting that had been teased by previous pieces of marketing, and it's the first footage fans have seen of Bo Peep since Toy Story 2. She went missing between the events of the second and third films, and clearly, a lot has changed since we last saw her.
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"Bo's taken control of her own destiny,” director Josh Cooley recently said, according to Polygon. “While Woody was watching Andy grow up, Bo gathered dust until she took it upon herself to head out into the world. And when Woody shows up, they can't believe that they've found each other again.”
Producers at Pixar have discussed this sequel as a love story between Bo Peep and Woody, per Entertainment Weekly, although another focus will be the fully conscious spork Forky (Tony Hale).
Toy Story 4 hits theaters on June 21. Check out the Super Bowl ad below. Brendan Morrow
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Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.
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