Netflix has a new strategy for winning Best Picture in 2020
Netflix still really, really wants the Best Picture Oscar, and it looks like the streaming giant will try even harder to win it in 2020.
At this year's Oscars, Netflix failed to nab the top prize with Roma, and pundits have speculated this had everything to do with the company's untraditional release strategy. Many Oscars voters take issue with Netflix only releasing its movies in limited theaters for a few weeks at most before debuting them online, whereas a traditional studio movie won't be available outside of theaters for three months.
But Netflix is brushing itself off and trying again with The Irishman, the Martin Scorsese film that will release this fall. The Hollywood Reporter says Netflix is in discussions to give this film a wide release. Details remain unclear, but major theater chains like AMC don't play movies without 90 days of exclusivity, which Netflix has never before offered (although rival streamer Amazon Prime Video has). If they go wide, Netflix's box office figures would be reported for the first time.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
At least part of the reason for giving The Irishman a wide release is that Scorsese reportedly wants one. But the company's desire for more Oscar gold also seems to be a factor, especially as its reportedly "looking at its release strategy" for five other films that could receive awards recognition. The Reporter notes that this comes as some members of the Academy are trying to enact a new rule to disqualify any film that doesn't play exclusively in theaters for four weeks from the top awards.
While Netflix hasn't yet confirmed this reporting, The Irishman's teaser already hinted at a shift in attitude for the company. "In theaters this fall," the end of the trailer proudly declared, followed by — almost as an afterthought — "... and on Netflix."
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.
-
Today's political cartoons - December 22, 2024
Cartoons Sunday's cartoons - the long and short of it, trigger finger, and more
By The Week US Published
-
5 hilariously spirited cartoons about the spirit of Christmas
Cartoons Artists take on excuses, pardons, and more
By The Week US Published
-
Inside the house of Assad
The Explainer Bashar al-Assad and his father, Hafez, ruled Syria for more than half a century but how did one family achieve and maintain power?
By The Week UK Published
-
Judges block $25B Kroger-Albertsons merger
Speed Read The proposed merger between the supermarket giants was stalled when judges overseeing two separate cases blocked the deal
By Peter Weber, The Week US Published
-
Rupert Murdoch loses 'Succession' court battle
Speed Read Murdoch wanted to give full control of his empire to son Lachlan, ensuring Fox News' right-wing editorial slant
By Peter Weber, The Week US Published
-
Bitcoin surges above $100k in post-election rally
Speed Read Investors are betting that the incoming Trump administration will embrace crypto
By Peter Weber, The Week US Published
-
Enron mystery: 'sick joke' or serious revival?
Speed Read 23 years after its bankruptcy filing, the Texas energy firm has announced its resurrection
By Peter Weber, The Week US Published
-
US charges Indian tycoon with bribery, fraud
Speed Read Indian billionaire Gautam Adani has been indicted by US prosecutors for his role in a $265 million scheme to secure solar energy deals
By Peter Weber, The Week US Published
-
Boeing machinists approve contract, end strike
Speed Read The company's largest union approved the new contract offer, ending a seven-week strike
By Peter Weber, The Week US Published
-
US economy still strong in final preelection report
Speed Read It grew at a solid 2.8% annual rate from July through September
By Peter Weber, The Week US Published
-
Boeing machinists reject deal, continue strike
Speed Read The rejection came the same day Boeing reported a $6.2 billion quarterly loss
By Peter Weber, The Week US Published