Rotten Tomatoes changed its policies ahead of Captain Marvel debut, citing user input 'bordering on trolling'

If you wanted to trash a movie you haven't seen because, say, your fragile masculinity couldn't handle the idea of a female superhero with her own film in the Marvel Cinematic Universe®, well, Rotten Tomatoes will no longer help.
Last week, the review aggregator changed its policies, barring users from leaving comments or rating a film until it is released in theaters. Reviews by film critics, which determine if a movie is rated "fresh" or "rotten," are not affected by the change.
Rotten Tomatoes unveiled the changes ahead of the March 8 release of Captain Marvel, which has been on the receiving end of an apparently coordinated "review bombing" by people unhappy with the movie and its star, Brie Larson. This is the first Marvel film starring a female superhero, and campaigns to tank audience ratings have been deployed on other female-centered blockbusters tied to previously male franchises — think 2016's Ghostbusters or Ocean's 8.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Paul Yanover, president of Rotten Tomatoes parent company Fandango, tells CNET these changes aren't "simply a reaction" to any specific movie. But plenty of critical online commentators drew a line between the new policy and Captain Marvel — "YouTube videos with hundreds of thousands of views have called the Rotten Tomatoes decision a 'disgusting' act of 'censorship' aimed at 'protecting' the new film," David Sims says at The Atlantic. Rotten Tomatoes says the changes were due to a general "uptick in non-constructive input, sometimes bordering on trolling, which we believe is a disservice to our general readership."
Rotten Tomatoes' perfectly sensible changes "likely won't quash review-bombing campaigns, which can simply move to other online platforms such as YouTube, Reddit, and Twitter — at least until a movie is released," Sims says. "Then, site users, including those who haven't seen a film, will be able to rate and comment as usual," keeping audience scores hostage to "exploitation by a narrow, outraged corner of the internet."
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.
-
A wine-themed tour of beautiful Uruguay
The Week Recommends Secret paradise in South America boasts beautiful vineyards
By The Week UK Published
-
Romanian democracy: no place for the 'TikTok messiah' Calin Georgescu
Talking Point State is 'fighting back' against poster boy for right-wing conspiracists
By The Week UK Published
-
5 terrifically taxing cartoons about tariffs
Cartoons Artists take on rising prices, dumb ideas, and more
By The Week US Published
-
Crafting emporium Joann is going out of business
Speed Read The 82-year-old fabric and crafts store will be closing all 800 of its stores
By Peter Weber, The Week US Published
-
Trump's China tariffs start after Canada, Mexico pauses
Speed Read The president paused his tariffs on America's closest neighbors after speaking to their leaders, but his import tax on Chinese goods has taken effect
By Peter Weber, The Week US Published
-
Chinese AI chatbot's rise slams US tech stocks
Speed Read The sudden popularity of a new AI chatbot from Chinese startup DeepSeek has sent U.S. tech stocks tumbling
By Peter Weber, The Week US Published
-
US port strike averted with tentative labor deal
Speed Read The strike could have shut down major ports from Texas to Maine
By Peter Weber, The Week US Published
-
Biden expected to block Japanese bid for US Steel
Speed Read The president is blocking the $14 billion acquisition of U.S. Steel by Japan's Nippon Steel, citing national security concerns
By Peter Weber, The Week US Published
-
Judges block $25B Kroger-Albertsons merger
Speed Read The proposed merger between the supermarket giants was stalled when judges overseeing two separate cases blocked the deal
By Peter Weber, The Week US Published
-
Rupert Murdoch loses 'Succession' court battle
Speed Read Murdoch wanted to give full control of his empire to son Lachlan, ensuring Fox News' right-wing editorial slant
By Peter Weber, The Week US Published
-
Bitcoin surges above $100k in post-election rally
Speed Read Investors are betting that the incoming Trump administration will embrace crypto
By Peter Weber, The Week US Published