The former creative director of Netflix is selling water in beer cans and calling it 'Liquid Death'

Liquid Death can.
(Image credit: Screenshot/Twitter)

Water is turning heel.

The chemical substance, comprised of oxygen and hydrogen, has long been known for its ability to sustain life. But former Netflix creative director Mike Cessario wants the colorless, odorless liquid to tap into its darker side, so he's introducing a new product called Liquid Death.

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Tim O'Donnell

Tim is a staff writer at The Week and has contributed to Bedford and Bowery and The New York Transatlantic. He is a graduate of Occidental College and NYU's journalism school. Tim enjoys writing about baseball, Europe, and extinct megafauna. He lives in New York City.