What Joe Biden's Facebook ads reveal about his campaign strategy
Has Joe Biden given up on courting younger voters?
Judging by the former vice president's Facebook ad buys, that seems to be the case. From the time he joined the 2020 presidential race, Biden has "disproportionately focused" his Facebook ads on voters 45 years and older — a strategy "no other top Democratic candidate" has taken on, Politico reports.
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The ad spending has matched Biden's overall centrist strategy, marked by leftward-moving but not-quite-groundbreaking stances on abortion rights and climate change. He's alone in this approach, and it has earned him tacit criticism from the more progressive challengers in his party. And yet it's definitely working, seeing as poll after poll shows Biden putting the constant second place finisher Sen. Bernie Sanders (I-Vt.) further behind him.
Read more about Biden's strategy at Politico.
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