Former New York City Mayor Mike Bloomberg "has been pouring millions of dollars into Facebook and its sibling app, Instagram, since he jumped into the Democratic presidential race, easily outpacing the Trump campaign," the "reigning king of the social media realm," David Ingram reported at NBC News Wednesday morning. "It remains to be seen how the buttoned-up former mayor will fare on social media, an arena that favors unscripted moments, outrage, inside jokes, and memes." By Wednesday night we had the answer: He's doing great.
"Bloomberg has contracted some of the biggest meme-makers on the internet to post sponsored content on Instagram promoting his presidential campaign," working with a new company, Meme 2020, The New York Times reported late Wednesday. The lead strategist of Meme 2020 is Mick Purzycki, the CEO of Jerry Media, "a powerful force in the influencer economy," the Times notes. The influencers involved in the project collectively have more than 60 million followers, and the participating accounts "all posted Bloomberg campaign ads in the form of fake direct messages from the candidate."
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