Anonymous donor buys $150 in gift cards for every household in Earlham, Iowa


Last week, every household in Earlham, Iowa — all 549 of them — received a gift that no one was expecting.
On March 26, Mayor Jeff Lillie received a phone call from a man calling on behalf of an anonymous donor looking to help boost the town's economy. The donor wanted to buy and then give away 100 $50 gift cards for the Hometown Market and West Side Bar and Grille, but Lillie offered a suggestion. A new restaurant had just opened up in town, Trostel's Broken Branch, and he was hoping they could be part of the deal.
The donor agreed, and by the end of the day, stunned Lillie when they offered to purchase 549 $50 gift cards from each business. This meant every household in Earlham would receive $150 worth of gift cards, and more than $27,000 would be spent at Hometown Market, West Side Bar and Grille, and Trostel's Broken Branch. "Financially, it's one of the biggest things that's ever happened to this small town," Lillie told the Des Moines Register.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
City staffers got to work stuffing 549 envelopes with the gift cards and a letter explaining the situation, and they arrived in mailboxes on Thursday. No one was more surprised by this turn of events than Jennifer Trostel, whose husband owns Trostel's Broken Branch. The restaurant is brand new and doesn't have a full staff yet, and she worried that the coronavirus pandemic would shut the place down before it ever fully opened. The stranger's act of generosity, she told the Register, "just gave us hope." Catherine Garcia
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Catherine Garcia has worked as a senior writer at The Week since 2014. Her writing and reporting have appeared in Entertainment Weekly, The New York Times, Wirecutter, NBC News and "The Book of Jezebel," among others. She's a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.
-
Do smartphone bans in schools work?
The Explainer Trials in UK, New Zealand, France and the US found prohibition may be only part of the solution
-
Doom: The Dark Ages – an 'exhilarating' prequel
The Week Recommends Legendary shooter adds new combat options from timed parries to melee attacks and a 'particularly satisfying' shield charge
-
7 US cities to explore on a microtrip
The Week Recommends Not enough vacation days? No problem.
-
Warren Buffet announces surprise retirement
speed read At the annual meeting of Berkshire Hathaway, the billionaire investor named Vice Chairman Greg Abel his replacement
-
Trump calls Amazon's Bezos over tariff display
Speed Read The president was not happy with reports that Amazon would list the added cost from tariffs alongside product prices
-
Markets notch worst quarter in years as new tariffs loom
Speed Read The S&P 500 is on track for its worst month since 2022 as investors brace for Trump's tariffs
-
Tesla Cybertrucks recalled over dislodging panels
Speed Read Almost every Cybertruck in the US has been recalled over a stainless steel panel that could fall off
-
Crafting emporium Joann is going out of business
Speed Read The 82-year-old fabric and crafts store will be closing all 800 of its stores
-
Trump's China tariffs start after Canada, Mexico pauses
Speed Read The president paused his tariffs on America's closest neighbors after speaking to their leaders, but his import tax on Chinese goods has taken effect
-
Chinese AI chatbot's rise slams US tech stocks
Speed Read The sudden popularity of a new AI chatbot from Chinese startup DeepSeek has sent U.S. tech stocks tumbling
-
US port strike averted with tentative labor deal
Speed Read The strike could have shut down major ports from Texas to Maine