Biden campaign doesn't appear to consider Latinos 'part of their path to victory,' political operative says

Former Vice President Joe Biden's campaign has received some scathing reviews from Latino political experts.
Biden's primary campaign had a distant, if not "tense," relationship with Latino voters as he not only neglected to reach out to them but never quite rectified "his connection to the Obama administration's aggressive deportation policy," Politico reports. Biden became the presumptive Democratic nominee "in spite of, not because of" his Latino outreach, Politico writes, but more than 20 Latino political operatives say his luck may not hold in the general election.
Around 32 million Latinos are expected to be eligible to vote in the U.S. this fall, making them the largest nonwhite voting bloc in the country. Their votes are especially valuable to Biden in potentially flippable states such as Arizona and Texas. But the Biden team doesn't seem to be acknowledging this fact. "I do not think that the Biden campaign thinks that Latinos are part of their path to victory," Jess Morales Rocketto, the former digital organizing director for Hillary Clinton's 2016 campaign, told Politico.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
To be fair, the COVID-19 pandemic has made it all but impossible for the Biden campaign to reach Latino voters through in-person canvassing, and the campaign's dwindling cash supply hasn't helped it execute digital efforts. Yet Biden hasn't even talked to, much less gotten an endorsement from, Julián Castro, the only prominent Hispanic candidate in the 2020 race, nor has his campaign appeared to ask for help from Latino lawmakers and strategists.
"Right now I can't tell what their strategy is with the Latino community. I just don't see it," an anonymous Latino lawmaker told Politico. "They have a lot of people out there willing to help, but they're not engaging" those potential recruits. Read more about Biden's fraught Latino outreach at Politico. Kathryn Krawczyk
Editor's note: This headline has been updated to reflect the speculative nature of Morales Rocketto's quote.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Kathryn is a graduate of Syracuse University, with degrees in magazine journalism and information technology, along with hours to earn another degree after working at SU's independent paper The Daily Orange. She's currently recovering from a horse addiction while living in New York City, and likes to share her extremely dry sense of humor on Twitter.
-
Dairy milk, once maligned, is making a comeback
Under the Radar Sales of dairy milk were up 2% in 2024
By Justin Klawans, The Week US Published
-
6 solid travel mugs and bottles for all excursions
The Week Recommends Stay hydrated on the go
By Catherine Garcia, The Week US Published
-
Sudoku hard: February 18, 2025
The Week's daily hard sudoku puzzle
By The Week Staff Published
-
Giant schnauzer wins top prize at Westminster show
Speed Read Monty won best in show at the 149th Westminster Kennel Club dog show
By Peter Weber, The Week US Published
-
Beyoncé, Kendrick Lamar take top Grammys
Speed Read Beyoncé took home album of the year for 'Cowboy Carter' and Kendrick Lamar's diss track 'Not Like Us' won five awards
By Peter Weber, The Week US Published
-
The Louvre is giving 'Mona Lisa' her own room
Speed Read The world's most-visited art museum is getting a major renovation
By Peter Weber, The Week US Published
-
Honda and Nissan in merger talks
Speed Read The companies are currently Japan's second and third-biggest automakers, respectively
By Peter Weber, The Week US Published
-
Taylor Swift wraps up record-shattering Eras tour
Speed Read The pop star finally ended her long-running tour in Vancouver, Canada
By Peter Weber, The Week US Published
-
Drake claims illegal boosting, defamation
Speed Read The rapper accused Universal Music of boosting Kendrick Lamar's diss track and said UMG allowed him to be falsely accused of pedophilia
By Rafi Schwartz, The Week US Published
-
'Wicked' and 'Gladiator II' ignite holiday box office
Speed Read The combination of the two movies revitalized a struggling box office
By Peter Weber, The Week US Published
-
Jussie Smollet conviction overturned on appeal
Speed Read The Illinois Supreme Court overturned the actor's conviction on charges of staging a racist and homophobic attack against himself in 2019
By Peter Weber, The Week US Published