Just one day after a major sponsor of the Washington Redskins issued a rebuke of the football team's controversial name, the franchise announced it will "review" the moniker. FedEx, "a Fortune 100 company that for more than two decades has tied its brand to that of the team," as The Washington Post reports, made the request on Thursday after investors worth more than $620 billion in assets urged the company to cut ties with the team unless the name was changed. Nike, another sponsor, removed Redskins merchandise from its online store Thursday.
The move is significant because it suggests the battle over sports team names "has shifted from moral appeals to business and political tactics," the Post says, especially as the U.S. grapples with its long history of racial inequality in the wake of the killing of George Floyd in Minneapolis police custody.
FedEx owns the naming rights to the team's stadium in Maryland, so its opinion could matter quite a lot. Team owner Daniel Snyder has long been pressured to change the team's name, but he's previously claimed the name honors Native Americans. This is the first time he's relented. "This process allows the team to take into account not only the proud tradition and history of the franchise but also input from our alumni, the organization, sponsors, the National Football League, and the local community it is proud to represent on and off the field," Snyder said in a statement.
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