Walmart is launching a new membership program


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Walmart on Tuesday unveiled its new Walmart Plus membership program, Reuters reports. The retail giant's chief customer officer, Janey Whiteside, touted the program as "the ultimate life hack" for customers. Starting Sept. 15, subscribers who pay $98 a year or $12.95 per month will get unlimited free delivery and a fuel discount of up to 5 cents per gallon at 2,000 Walmart, Murphy USA, and Murphy Express fuel stations. Members of the loyalty program also will be able to use an app to scan and pay for their own purchases, avoiding checkout lines. The program is considered a rival to Amazon's Prime subscription program, which offers free expedited shipping, streaming video, and other perks at $119 a year or $12.99 per month.
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Harold Maass is a contributing editor at TheWeek.com. He has been writing for The Week since the 2001 launch of the U.S. print edition. Harold has worked for a variety of news outlets, including The Miami Herald, Fox News, and ABC News. For several years, he wrote a daily round-up of financial news for The Week and Yahoo Finance. He lives in North Carolina with his wife and two sons.
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