Apple announces new fitness service and Apple One subscription bundles

The Apple logo is displayed at the Apple Store June 17, 2015 on Fifth Avenue in New York City.
(Image credit: Eric Thayer/Getty Images)

Apple is finally set to start offering bundles of its subscription services as it adds another one, Fitness+, into the mix.

The company during an event on Tuesday announced Fitness+, a new service that provides virtual fitness classes for $9.99 a month. Apple described it as the "first fitness experience built for Apple Watch."

This is Apple's latest monthly subscription service, but the company on Tuesday also unveiled Apple One, offering bundles of its various services. There will be three bundle options, the first being Individual, which costs $14.95 a month and includes Apple Music, Apple TV+, Apple Arcade, and 50GB of iCloud storage.

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Then there's Family, which costs $19.95 a month and includes Apple Music, Apple TV+, Apple Arcade, and 200GB of iCloud storage. This bundle can be shared by up to six family members, Apple said. Finally, there's Premier, which costs $29.95 a month and includes Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+, and 2TB of iCloud storage. Like the Family plan, Premier can be shared by up to six people. Apple said the bundles will save users between $6 a month and over $25 a month.

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Bloomberg had previously reported that Apple was planning subscription bundles, at the time describing this as a "major bid by Apple to achieve the same loyalty" that Amazon has achieved with Amazon Prime.

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Brendan Morrow

Brendan is a staff writer at The Week. A graduate of Hofstra University with a degree in journalism, he also writes about horror films for Bloody Disgusting and has previously contributed to The Cheat Sheet, Heavy, WhatCulture, and more. He lives in New York City surrounded by Star Wars posters.