The Apple logo is displayed at the Apple Store June 17, 2015 on Fifth Avenue in New York City.
(Image credit: Eric Thayer/Getty Images)

During a highly-anticipated event on Tuesday, Apple CEO Tim Cook said it's the "beginning of a new era" for the iPhone.

Apple on Tuesday officially announced the new line of iPhones that will for the first time support 5G networks. The iPhone 12 will start at $799, while the iPhone 12 Pro will start at $999 and the iPhone 12 Pro Max will start at $1,099. There's also the 5.4-inch iPhone 12 mini, which will start at $699 and which Apple described as the "smallest, thinnest, lightest 5G phone in the world."

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Brendan Morrow

Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.