American Music Awards ratings dive 50 percent, hitting a new low


Another awards show, another new ratings low.
The 2020 American Music Awards on Sunday drew an average of 3.8 million viewers and a 0.9 rating among adults 18-49, both of which were new lows for the ceremony, Variety reports. The AMAs experienced a 50 percent rating decline, as well as a 43 percent viewership decline. Last year's AMAs, Variety notes, only fell four percent in the ratings, and viewership ticked up that year by about 200,000.
But awards shows have been fairly consistently declining in the ratings recently. The 2020 Emmys in September again drew its smallest audience of all time with about 6.1 million viewers, while this year's Billboard Music Awards, Academy of Country Music Awards, and Country Music Association Awards also all hit ratings lows.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Sunday's American Music Awards, which took place in Los Angeles with a limited audience amid the pandemic, featured performances from artists including Justin Bieber and Billie Eilish, and the show's top prize of Artist of the Year went to Taylor Swift. But despite Swift's record-extending win, it seems not a huge amount of TV viewers showed up at this party.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.
-
England’s ‘dysfunctional’ children’s care system
In the Spotlight A new report reveals that protection of youngsters in care in England is failing in a profit-chasing sector
-
Cider farms to visit this autumn
The Week Recommends With harvest season fast approaching, spend an afternoon at one of these idyllic orchards
-
Endangered shark meat is being mislabeled and sold in the US
Under the radar It could cause both health and ecological problems
-
Florida erases rainbow crosswalk at Pulse nightclub
Speed Read The colorful crosswalk was outside the former LGBTQ nightclub where 49 people were killed in a 2016 shooting
-
Trump says Smithsonian too focused on slavery's ills
Speed Read The president would prefer the museum to highlight 'success,' 'brightness' and 'the future'
-
Trump to host Kennedy Honors for Kiss, Stallone
Speed Read Actor Sylvester Stallone and the glam-rock band Kiss were among those named as this year's inductees
-
White House seeks to bend Smithsonian to Trump's view
Speed Read The Smithsonian Institution's 21 museums are under review to ensure their content aligns with the president's interpretation of American history
-
Charlamagne Tha God irks Trump with Epstein talk
Speed Read The radio host said the Jeffrey Epstein scandal could help 'traditional conservatives' take back the Republican Party
-
CBS cancels Colbert's 'Late Show'
Speed Read 'The Late Show with Stephen Colbert' is ending next year
-
Shakespeare not an absent spouse, study proposes
speed read A letter fragment suggests that the Shakespeares lived together all along, says scholar Matthew Steggle
-
New Mexico to investigate death of Gene Hackman, wife
speed read The Oscar-winning actor and his wife Betsy Arakawa were found dead in their home with no signs of foul play