American Music Awards ratings dive 50 percent, hitting a new low

Another awards show, another new ratings low.

The 2020 American Music Awards on Sunday drew an average of 3.8 million viewers and a 0.9 rating among adults 18-49, both of which were new lows for the ceremony, Variety reports. The AMAs experienced a 50 percent rating decline, as well as a 43 percent viewership decline. Last year's AMAs, Variety notes, only fell four percent in the ratings, and viewership ticked up that year by about 200,000.

But awards shows have been fairly consistently declining in the ratings recently. The 2020 Emmys in September again drew its smallest audience of all time with about 6.1 million viewers, while this year's Billboard Music Awards, Academy of Country Music Awards, and Country Music Association Awards also all hit ratings lows.

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Sunday's American Music Awards, which took place in Los Angeles with a limited audience amid the pandemic, featured performances from artists including Justin Bieber and Billie Eilish, and the show's top prize of Artist of the Year went to Taylor Swift. But despite Swift's record-extending win, it seems not a huge amount of TV viewers showed up at this party.