Speed Reads

new year new name

Aunt Jemima rebranded as Pearl Milling Company

The Aunt Jemima brand has a new name: the Pearl Milling Company.

In June, Quaker Oats said it was giving the brand a new name and logo because "Aunt Jemima's origins are based on a racial stereotype." The Aunt Jemima image went through several iterations, and the original depiction was of a minstrel character. Products with the new name and logo will hit store shelves this summer.

In a statement released Tuesday, PepsiCo, the parent company of Quaker Oats, said the Pearl Milling Company was founded in 1888 in St. Joseph, Missouri, and "was the originator of the iconic self-rising pancake mix that would later become known as Aunt Jemima." Pearl Milling Company said in its own statement customers and employees helped decide the name, and it was "developed with inclusivity in mind."