The Aunt Jemima brand has a new name: the Pearl Milling Company.
In June, Quaker Oats said it was giving the brand a new name and logo because "Aunt Jemima's origins are based on a racial stereotype." The Aunt Jemima image went through several iterations, and the original depiction was of a minstrel character. Products with the new name and logo will hit store shelves this summer.
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