Elon Musk names himself 'Technoking of Tesla'

Elon Musk at an event in California
(Image credit: FREDERIC J. BROWN/AFP via Getty Images)

Elon Musk continues to make Tesla sound like a fun and chill place to work, moving on Monday to name himself "Technoking of Tesla," in addition to the more prosaic "CEO." The regulatory filing, reported by People, additionally announced that Zach Kirkhorn, chief financial officer and first of his name, will be anointed Tesla's "Master of Coin."

Musk, who previously erected a guard tower outside the SpaceX headquarters and called it "medieval futurism," is a big fan of Game of Thrones in addition to being a generally irritating person. It would appear, however, that Kirkhorn's title also serves to reference Tesla's recent, massive investment in Bitcoin.

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Jeva Lange

Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.