Crocs sales soared 64 percent as shoppers prioritized comfort amid pandemic
COVID-19 shutdowns have shoppers pivoting from fashion to comfort, and Crocs has continued to reap the benefit.
The foam clog company reported Tuesday that sales surged 64 percent in its first quarter to $460 million, reports CNN Business. It expects revenue for the year to increase between 40 and 50 percent, up from its previous forecast of a 20-25 percent increase. The company's shares are now up over 16 percent to $98.98 on the Nasdaq, writes CNN.
Ever since their release in the early aughts, Crocs have been derided as "famously ugly," and they're often mocked by the fashion-forward. But over the years, shoppers have come around to the shoe, both for practical comfort and for the novelty clip-on charms made by partner company Jibbitz.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Today, Crocs are undeniably trendy. Questlove wore a gold pair to the Academy Awards on Sunday, and earlier Tuesday the new Lightning McQueen-themed Crocs sold out in minutes. Crocs has recently collaborated with celebrities like Post Malone, Drew Barrymore, and Priyanka Chopra Jones.
It's not just comfort in the pandemic that has Crocs trending now. Another reason is nostalgia — Gen Z in particular is reportedly eager to revive early aughts trends (you can check TikTok), also including low rise jeans and mini skirts. You've been warned.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Swiss bliss: Chenot Palace Weggis takes wellness to the next level
The Blend Heath retreat on Switzerland's Lake Lucerne offers a mid-winter reset
By Felix Bischof Published
-
Earth's mini-moon was the moon all along
Under the radar More lunar rocks are likely floating in space
By Devika Rao, The Week US Published
-
Crossword: February 4, 2025
The Week's daily crossword
By The Week Staff Published
-
Chinese AI chatbot's rise slams US tech stocks
Speed Read The sudden popularity of a new AI chatbot from Chinese startup DeepSeek has sent U.S. tech stocks tumbling
By Peter Weber, The Week US Published
-
US port strike averted with tentative labor deal
Speed Read The strike could have shut down major ports from Texas to Maine
By Peter Weber, The Week US Published
-
Biden expected to block Japanese bid for US Steel
Speed Read The president is blocking the $14 billion acquisition of U.S. Steel by Japan's Nippon Steel, citing national security concerns
By Peter Weber, The Week US Published
-
Judges block $25B Kroger-Albertsons merger
Speed Read The proposed merger between the supermarket giants was stalled when judges overseeing two separate cases blocked the deal
By Peter Weber, The Week US Published
-
Rupert Murdoch loses 'Succession' court battle
Speed Read Murdoch wanted to give full control of his empire to son Lachlan, ensuring Fox News' right-wing editorial slant
By Peter Weber, The Week US Published
-
Bitcoin surges above $100k in post-election rally
Speed Read Investors are betting that the incoming Trump administration will embrace crypto
By Peter Weber, The Week US Published
-
Enron mystery: 'sick joke' or serious revival?
Speed Read 23 years after its bankruptcy filing, the Texas energy firm has announced its resurrection
By Peter Weber, The Week US Published
-
US charges Indian tycoon with bribery, fraud
Speed Read Indian billionaire Gautam Adani has been indicted by US prosecutors for his role in a $265 million scheme to secure solar energy deals
By Peter Weber, The Week US Published