Crocs sales soared 64 percent as shoppers prioritized comfort amid pandemic
COVID-19 shutdowns have shoppers pivoting from fashion to comfort, and Crocs has continued to reap the benefit.
The foam clog company reported Tuesday that sales surged 64 percent in its first quarter to $460 million, reports CNN Business. It expects revenue for the year to increase between 40 and 50 percent, up from its previous forecast of a 20-25 percent increase. The company's shares are now up over 16 percent to $98.98 on the Nasdaq, writes CNN.
Ever since their release in the early aughts, Crocs have been derided as "famously ugly," and they're often mocked by the fashion-forward. But over the years, shoppers have come around to the shoe, both for practical comfort and for the novelty clip-on charms made by partner company Jibbitz.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Today, Crocs are undeniably trendy. Questlove wore a gold pair to the Academy Awards on Sunday, and earlier Tuesday the new Lightning McQueen-themed Crocs sold out in minutes. Crocs has recently collaborated with celebrities like Post Malone, Drew Barrymore, and Priyanka Chopra Jones.
It's not just comfort in the pandemic that has Crocs trending now. Another reason is nostalgia — Gen Z in particular is reportedly eager to revive early aughts trends (you can check TikTok), also including low rise jeans and mini skirts. You've been warned.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
'Virtual prisons': how tech could let offenders serve time at home
Under The Radar New technology offers opportunities to address the jails crisis but does it 'miss the point'?
By Chas Newkey-Burden, The Week UK Published
-
The Week contest: Airport goodbyes
Puzzles and Quizzes
By The Week US Published
-
'We shouldn't be surprised that crypto is back'
Instant Opinion Opinion, comment and editorials of the day
By Justin Klawans, The Week US Published
-
Boeing machinists reject deal, continue strike
Speed Read The rejection came the same day Boeing reported a $6.2 billion quarterly loss
By Peter Weber, The Week US Published
-
Ports reopen after dockworkers halt strike
Speed Read The 36 ports that closed this week, from Maine to Texas, will start reopening today
By Peter Weber, The Week US Published
-
Empty-nest boomers aren't selling their big homes
Speed Read Most Americans 60 and older do not intend to move, according to a recent survey
By Peter Weber, The Week US Published
-
Brazil accuses Musk of 'disinformation campaign'
Speed Read A Brazilian Supreme Court judge has opened an inquiry into Elon Musk and X
By Rafi Schwartz, The Week US Published
-
Disney board fends off Peltz infiltration bid
Speed Read Disney CEO Bob Iger has defeated activist investor Nelson Peltz in a contentious proxy battle
By Rafi Schwartz, The Week US Published
-
Disney and DeSantis reach detente
Speed Read The Florida governor and Disney settle a yearslong litigation over control of the tourism district
By Peter Weber, The Week US Published
-
Visa and Mastercard agree to lower swipe fees
Speed Read The companies will cap the fees they charge businesses when customers use their credit cards
By Peter Weber, The Week US Published
-
Reddit IPO values social media site at $6.4 billion
Speed Read The company makes its public debut on the New York Stock Exchange
By Peter Weber, The Week US Published