Crocs sales soared 64 percent as shoppers prioritized comfort amid pandemic

COVID-19 shutdowns have shoppers pivoting from fashion to comfort, and Crocs has continued to reap the benefit.
The foam clog company reported Tuesday that sales surged 64 percent in its first quarter to $460 million, reports CNN Business. It expects revenue for the year to increase between 40 and 50 percent, up from its previous forecast of a 20-25 percent increase. The company's shares are now up over 16 percent to $98.98 on the Nasdaq, writes CNN.
Ever since their release in the early aughts, Crocs have been derided as "famously ugly," and they're often mocked by the fashion-forward. But over the years, shoppers have come around to the shoe, both for practical comfort and for the novelty clip-on charms made by partner company Jibbitz.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Today, Crocs are undeniably trendy. Questlove wore a gold pair to the Academy Awards on Sunday, and earlier Tuesday the new Lightning McQueen-themed Crocs sold out in minutes. Crocs has recently collaborated with celebrities like Post Malone, Drew Barrymore, and Priyanka Chopra Jones.
It's not just comfort in the pandemic that has Crocs trending now. Another reason is nostalgia — Gen Z in particular is reportedly eager to revive early aughts trends (you can check TikTok), also including low rise jeans and mini skirts. You've been warned.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
William Kentridge: The Pull of Gravity – a 'bold' exhibition
The Week Recommends The South African artist brings his distinctive works to Yorkshire Sculpture Park
-
Forever chemicals were found in reusable menstrual products. That is nothing new for women.
Under the radar Toxic chemicals are all over
-
Sudoku medium: August 1, 2025
The Week's daily medium sudoku puzzle
-
Samsung to make Tesla chips in $16.5B deal
Speed Read Tesla has signed a deal to get its next-generation chips from Samsung
-
FCC greenlights $8B Paramount-Skydance merger
Speed Read The Federal Communications Commission will allow Paramount to merge with the Hollywood studio Skydance
-
Tesla reports plummeting profits
Speed Read The company may soon face more problems with the expiration of federal electric vehicle tax credits
-
Dollar faces historic slump as stocks hit new high
Speed Read While stocks have recovered post-Trump tariffs, the dollar has weakened more than 10% this year
-
Economists fear US inflation data less reliable
speed read The Labor Department is collecting less data for its consumer price index due to staffing shortages
-
Crypto firm Coinbase hacked, faces SEC scrutiny
Speed Read The Securities and Exchange Commission has also been investigating whether Coinbase misstated its user numbers in past disclosures
-
Starbucks baristas strike over dress code
speed read The new uniform 'puts the burden on baristas' to buy new clothes, said a Starbucks Workers United union delegate
-
Warren Buffet announces surprise retirement
speed read At the annual meeting of Berkshire Hathaway, the billionaire investor named Vice Chairman Greg Abel his replacement