Giving Tuesday: what is it and who has the best ideas?
Helen Mirren and Ringo Starr are among the celebrities supporting the 'day of giving' campaign
The UK has imported discount extravaganzas Black Friday and Cyber Monday from America – and now it is time for Giving Tuesday. The "global day of giving" started in the US two years ago as an antidote to the festive shopping season and has been launched for the first time in the UK this year. So what's it all about?
What is Giving Tuesday?
It is a "day of giving", in which people and businesses are encouraged to donate time or money to help a good cause. It has grown into a global movement, spreading to Australia, Singapore, Canada, much of Latin America and Israel. In the UK, the campaign is being launched for the first time this year by the Charities Aid Foundation and software supplier Blackbaud. Last year in the US, online charity donations increased by 90 per cent to $21m on Giving Tuesday compared to the previous year.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Who's involved?
Helen Mirren, Lily Cole, Ringo Starr and Kevin Bacon are all supporting the campaign. More than 750 UK businesses, charities and organisations are also said to have signed up as partners, from Argos and BT to Cancer Research UK and Guide Dogs for the Blind.
Is it here to stay?
Cheryl Chapman, director of City Philanthropy, says Giving Tuesday has more longevity that other recent charity crazes. "To maintain momentum a social media campaign needs lots of fresh content," she writes in The Guardian. "While ice bucket challenge and no makeup selfie were prescriptive, Giving Tuesday is open to ideas – allowing participants to take the cause into their own hands." Chapman says she has high hopes of it becoming part of the annual calendar and Christmas tradition. "Instead of creating a sensational spike every so often, it will bring charitable giving into the social norm."
What ideas have charities come up with?
The Royal National Institute Of Blind People has been running a #passtheparcel social media campaign, in which tweeters can enter an hourly prize draw by sharing the charity's #passtheparcel tweet and donating £3 via text message. Get Connected, a charity that provides a free helpline for young people, is attempting to make London's longest paperchain, while Missing People is holding tea parties across the country to raise money.
Is it just about donating cash?
Aside from donating money or signing up to Payroll Giving, there are other ways that people can help on Giving Tuesday. Campaign organisers suggest donating blood or becoming an organ donor, or giving food to a local food bank, toys to Barnado's or unwanted items to charity shops. People are also being encouraged to offer help to their neighbours, sign up for regular volunteering sessions or simply buy a coffee for the person behind them in their local coffee shop. Other innovative ways of giving include 'Casserole Club' in which people can cook food for older neighbours who might be in need of a hot cooked meal and 'Streetbank' which enables you to lend or give away possessions you no longer need to anyone living within a mile of your home.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Home Office worker accused of spiking mistress’s drink with abortion drug
Speed Read Darren Burke had failed to convince his girlfriend to terminate pregnancy
By The Week Staff Published
-
In hock to Moscow: exploring Germany’s woeful energy policy
Speed Read Don’t expect Berlin to wean itself off Russian gas any time soon
By The Week Staff Published
-
Were Covid restrictions dropped too soon?
Speed Read ‘Living with Covid’ is already proving problematic – just look at the travel chaos this week
By The Week Staff Last updated
-
Inclusive Britain: a new strategy for tackling racism in the UK
Speed Read Government has revealed action plan setting out 74 steps that ministers will take
By The Week Staff Published
-
Sandy Hook families vs. Remington: a small victory over the gunmakers
Speed Read Last week the families settled a lawsuit for $73m against the manufacturer
By The Week Staff Published
-
Farmers vs. walkers: the battle over ‘Britain’s green and pleasant land’
Speed Read Updated Countryside Code tells farmers: ‘be nice, say hello, share the space’
By The Week Staff Published
-
Motherhood: why are we putting it off?
Speed Read Stats show around 50% of women in England and Wales now don’t have children by 30
By The Week Staff Published
-
Anti-Semitism in America: a case of double standards?
Speed Read Officials were strikingly reluctant to link Texas synagogue attack to anti-Semitism
By The Week Staff Published