Giving Tuesday: what is it and who has the best ideas?

Helen Mirren and Ringo Starr are among the celebrities supporting the 'day of giving' campaign

NORTH PETHERTON, UNITED KINGDOM - FEBRUARY 05:RVS volunteers Verity Trevor-Morgan and Marsha Casely make cups of tea at a rest centre that has been set up at North Petherton bowling club for
(Image credit: 2014 Getty Images)

The UK has imported discount extravaganzas Black Friday and Cyber Monday from America – and now it is time for Giving Tuesday. The "global day of giving" started in the US two years ago as an antidote to the festive shopping season and has been launched for the first time in the UK this year. So what's it all about?

What is Giving Tuesday?

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