Ice bucket challenge: why are celebrities getting soaked?

Internet is awash with videos of Justin Bieber and and Bill Gates drenching themselves with ice water

Bill Gates
(Image credit: Youtube)

Justin Bieber, Mark Zuckerberg and Bill Gates are among the celebrities to take part in the latest craze flooding social media: the ice bucket challenge. It started in the US and has recently caught on in the UK too – with Ricky Gervais and Manchester United's Darren Fletcher taking part. So what's it all about?

What is the ice bucket challenge?

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up