Ice bucket challenge: why are celebrities getting soaked?
Internet is awash with videos of Justin Bieber and and Bill Gates drenching themselves with ice water
Justin Bieber, Mark Zuckerberg and Bill Gates are among the celebrities to take part in the latest craze flooding social media: the ice bucket challenge. It started in the US and has recently caught on in the UK too – with Ricky Gervais and Manchester United's Darren Fletcher taking part. So what's it all about?
What is the ice bucket challenge?
The challenge was designed to raise money and awareness for the neurodegenerative illness amyotrophic lateral sclerosis (ALS). Nominees have to pour a bucket of freezing cold water over their heads while being filmed and then donate money to the ALS Association. Those who are nominated but forfeit the challenge must donate a larger sum of money.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
What is ALS?
Amyotrophic lateral sclerosis affects the brain and the spinal cord, making it increasingly difficult to move muscles. Sufferers feel very weak and, in the later stages of the illness, can become totally paralysed. Money raised by the ALS Association will go towards researching its causes and a potential cure. The illness is also known as Lou Gehrig's Disease, named after the famous baseball player whose career ended when he was struck down by the illness in the 1930s.
How much has the ice bucket challenge raised?
The ALS Association says it has raised $13.3m (£8m) in the last three weeks compared to $1.7m (£1m) during the same period last year. In the UK, some people have also been doing the challenge for Macmillan Cancer Support.
Who else has taken on the challenge?
Facebook founder Mark Zuckerberg, TV host Oprah Winfrey and singer Justin Timberlake have all risen to the challenge. Microsoft founder Bill Gates took it one step further, telling viewers he wanted to "do it better than it's been done" by designing his own ice bucket contraption. Cristiano Ronaldo stripped down to his underwear for a soaking, while Ricky Gervais and Manchester United's Darren Fletcher have also taken part. Justin Bieber posted a video of himself pouring a saucepan of water on his head and nominated US President Barack Obama, chat show host Ellen DeGeneres and comedian Chris D'Elia to reciprocate. But after coming under fire for not using a bucket – or any ice – he posted a second video of himself pouring a bucket of water over his head and nominating "Beliebers all over the world". Obama reportedly forfeited and gave $100 to charity.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Geoff Capes obituary: shot-putter who became the World’s Strongest Man
In the Spotlight The 'mighty figure' was a two-time Commonwealth Champion and world-record holder
By The Week UK Published
-
Israel attacks Iran: a 'limited' retaliation
Talking Point Iran's humiliated leaders must decide how to respond to Netanyahu's measured strike
By The Week UK Published
-
Crossword: November 2, 2024
The Week's daily crossword puzzle
By The Week Staff Published
-
Archaeologist survived on ‘rhino urine’ tea
feature And other stories from the stranger side of life
By Chas Newkey-Burden Published
-
‘The real travesty of Partygate is just how sad the whole thing looks’
Instant Opinion Your digest of analysis from the British and international press
By The best columns Published
-
‘No-fault divorce is an indescribable relief’
Instant Opinion Your digest of analysis from the British and international press
By The best columns Published
-
Dr Jill Biden: meet the ‘Philly girl’ first lady
Why Everyone’s Talking About The US president’s other half is also a community college teacher, cancer research campaigner and grandmother
By Julia O'Driscoll Last updated
-
Bill Gates quit Microsoft after ‘inappropriate’ sexual relationship claim
Under the Radar Company’s board launched investigation into alleged affair between the billionaire and an employee
By Joe Evans Last updated
-
The links between Jeffrey Epstein and Bill Gates explained
Under the Radar Microsoft founder admits meetings with sex offender were ‘huge mistake’
By The Week Staff Last updated
-
Instant Opinion: launching HS2 now ‘is a disgrace’
In Depth Your guide to the best columns and commentary on Friday 17 April
By The Week Staff Published
-
Instant Opinion: this year’s Golden Globes ‘missed the mark’
In Depth Your guide to the best columns and commentary on Tuesday 7 January
By The Week Staff Published