Prime energy drinks are a viral hit, but are they dangerous?

YouTube stars made the drink a hit among kids, but some say it may not be safe for them

Prime energy drinks are displayed for sale on shelves
Logan Paul's viral Prime energy drinks
(Image credit: Brandon Bell / Getty Images)

Senate Majority Leader Chuck Schumer (D-N.Y.) asked the U.S. Food and Drug Administration to investigate the influencer-backed Prime energy drink that has become popular among the influencers' young fan base. While the beverage might be "one of the summer's hottest status symbols for kids," Schumer warned parents and consumers to "beware because it's a serious health concern for the kids it so feverishly targets."

"And the problem here is the product has so much caffeine in it that it puts Red Bull to shame. But unlike Red Bull, it is specifically targeted — the advertising campaign — at kids under 18," Schumer added.

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Theara Coleman, The Week US

Theara Coleman has worked as a staff writer at The Week since September 2022. She frequently writes about technology, education, literature and general news. She was previously a contributing writer and assistant editor at Honeysuckle Magazine, where she covered racial politics and cannabis industry news.