The biggest reason for the GOP's black voter problem? Apathy.

Hey, remember when the GOP said it would try to reach out to black voters?

In the wake of the Republican Party's crushing loss in 2012, it made a big show of trying to woo black voters. The RNC even hired a bunch of young, smart, black Republicans to work on outreach efforts.

It was a pretty good idea, too, since without its super majorities of the black vote, the Democratic Party becomes uncompetitive nationally. More importantly, though, if you're living in a country where one political party has a super majority of the white vote and the other a super majority of the black vote, maybe that's a problem and you should do something about it?

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But all of those black Republicans are gone now. And a story in The New Republic by two scholars, Theodore R. Johnson and Leah Wright Rigueur, notes instances of casual racism by state-level GOP grandees towards black staffers.

The reasons why black voters don't want to vote for the GOP are well known. They aren't driven so much by policy — spend enough time in an African-American church, and you will hear things said about welfare and crime that would make Newt Gingrich blanch — but by the perception that the GOP doesn't have black people's interests at heart.

In a way, this is deeply unfair. The most successful anti-poverty programs of the past 30 years have been the Earned-Income Tax Credit and welfare reform, both Republican efforts. According to the Center for Budget and Policy Priorities, the EITC lifted 9.4 million people (including five million children) out of poverty and improved the lives of 22 million more. As the scholar Scott Winship points out, the poverty rate basically didn't change between 1967 and 1993. But after welfare reform, poverty, especially child poverty, plummeted, even as welfare rolls shrank and work was boosted to an unprecedented degree. This is probably why 2008 Barack Obama praised welfare reform, even though he had opposed it at the time.

And perhaps the single biggest obstacle to black empowerment has been bankrupt school bureaucracies supported by teachers' unions which are a pillar of the Democratic Party. Conservatives have also taken the lead on prison reform.

But in another way, the perception is perfectly accurate. Most Republican elected officials and staffers don't actually care about the interests of the black community. And it shows in their actions and priorities. This isn't just about the infamous Southern strategy or any specific policy; it's about the fact that most Republican officeholders don't see the black community as an important constituency.

And, of course, there is the case of Donald Trump, whose candidacy is transparently about white identity politics.

America's growing ethnic diversity isn't happening without problems, and racial polarization, while perhaps not unavoidable, is also not surprising. And let's not say the GOP is only to blame. Obama's deft trolling of the GOP seems almost designed as a kind of "Southern strategy in reverse," in a context where the Democratic Party needs a high turnout among minorities to win elections yet is running an underwhelming rich, old, white, out of touch candidate. To a much greater extent than the GOP, the Democratic Party's electoral playbook requires that the electorate be, and remain, polarized along racial lines.

That being said, just because the Democrats are baiting doesn't mean the GOP should take the bait. And it remains an uncomfortable fact that white identity politics remain attractive to many voters and, therefore, many politicians. Johnson and Rigueur put the GOP's dilemma very well:

The bottom line is: The reason why black voters don't want to vote Republican is because Republicans don't want them to. Not consciously, for most of them. But while almost every Republican would like for more black people to vote Republican, in a world of competing priorities and trade-offs, this one gets left on the cutting-room floor. One basic truth which they teach you in business school — and I'm told Republicans respect business wisdom — is that if you have 10 priorities, you have none.

So, is it a priority, or not? Until the GOP can answer that question, all the talk about "outreach," and yes, even policy, will be moot. And maybe we shouldn't wait until Trump loses 40 states to ask it.