The secret to a successful presidential campaign might lie on the simplicity of speech. Case in point: Donald Trump. Trump has been leading in the polls for months now and, according to a Flesch-Kincaid readability test that ranks speech by grade level, he's been making speeches at a fourth-grade level. The two candidates speaking at the highest grade levels — Mike Huckabee and Jim Gilmore — are struggling in the polls. The Boston Globe reports:
The Republican candidates — like Trump — who are speaking at a level easily understood by people at the lower end of the education spectrum are outperforming their highfalutin opponents in the polls. Simpler language resonates with a broader swath of voters in an era of 140-character Twitter tweets and 10-second television sound bites, say specialists on political speech. [The Boston Globe]
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
5 hilariously spirited cartoons about the spirit of ChristmasCartoons Artists take on excuses, pardons, and more
-
Inside the house of AssadThe Explainer Bashar al-Assad and his father, Hafez, ruled Syria for more than half a century but how did one family achieve and maintain power?
-
Sudoku medium: December 22, 2024The Week's daily medium sudoku puzzle
-
Putin says Russia isn't weakened by Syria setbackSpeed Read Russia had been one of the key backers of Syria's ousted Assad regime
-
Georgia DA Fani Willis removed from Trump caseSpeed Read Willis had been prosecuting the election interference case against the president-elect
-
Democrats blame 'President Musk' for looming shutdownSpeed Read The House of Representatives rejected a spending package that would've funding the government into 2025
-
Trump, Musk sink spending bill, teeing up shutdownSpeed Read House Republicans abandoned the bill at the behest of the two men
-
Congress reaches spending deal to avert shutdownSpeed Read The bill would fund the government through March 14, 2025
-
Luigi Mangione charged with murder, terrorismSpeed Read Magnione is accused of murdering UnitedHealthcare CEO Brian Thompson
-
Ex-FBI informant pleads guilty to lying about BidensSpeed Read Alexander Smirnov claimed that President Joe Biden and his son Hunter were involved in a bribery scheme with Ukrainian energy company Burisma
-
South Korea impeaches president, eyes chargesSpeed Read Yoon Suk Yeol faces investigations on potential insurrection and abuse of power charges
