This year's Budweiser Super Bowl commercial is a pointed celebration of America's immigrant history
The annual TV advertisement hall of fame is happening on Sunday (along with, rumor has it, a football game) and as always, Budweiser's commercial is one to watch. This year's Budweiser Super Bowl commercial won't feature any Clydesdales, though. Instead, is a triumphant — and pointed — celebration of America's immigrant roots.
The Anheuser-Busch InBev executives claim that the 60-second advertisement isn't supposed to be political, Ad Age reports. Still, "this commercial shows the start of Budweiser's journey, and while it is set in the 1800's, it's a story we believe will resonate with today's entrepreneurial generation — those who continue strive for their dreams," Budweiser VP Ricardo Marques said in a press release.
Watch "Born the Hard Way" below, and decide for yourself. Jeva Lange
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Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.
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