YouGov added Trump Hotels and Resorts and also Ivanka Trump's lifestyle brand to its consumer BrandIndex in May, citing heavy demand, and on Wednesday, it will unveil its findings, according to Axios. Neither brand fares particularly well, with both falling in the bottom 10 of the 1,600 brands it tracks. The views are polarized by political affiliation, but even Republicans apparently prefer other high-end hotel brands to Trump hotels. Surprisingly, though, perception of Ivanka Trump's brand — while very low overall — has been rising among Democratic and politically independent consumers but falling among Republicans.
In late May, YouGov said that perception of Ivanka Trump's brand started rising among all demographics "at the beginning of May in virtual unison, right about the time Ivanka Trump's Women Who Work book [came out]." Critics panned the book, YouGov noted, but it "received many five star reviews on Amazon." YouGov BrandIndex interviews 4,800 people each weekday, drawn from an online pool of 1.8 million people.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
The Spanish cop, 20 million euros and 13 tonnes of cocaineIn the Spotlight Óscar Sánchez Gil, Chief Inspector of Spain's Economic and Tax Crimes Unit, has been arrested for drug trafficking
-
5 hilarious cartoons about the rise and fall of Matt GaetzCartoons Artists take on age brackets, backbiting, and more
-
The future of XTalking Point Trump's ascendancy is reviving the platform's coffers, whether or not a merger is on the cards
-
US charges Indian tycoon with bribery, fraudSpeed Read Indian billionaire Gautam Adani has been indicted by US prosecutors for his role in a $265 million scheme to secure solar energy deals
-
Boeing machinists approve contract, end strikeSpeed Read The company's largest union approved the new contract offer, ending a seven-week strike
-
US economy still strong in final preelection reportSpeed Read It grew at a solid 2.8% annual rate from July through September
-
Boeing machinists reject deal, continue strikeSpeed Read The rejection came the same day Boeing reported a $6.2 billion quarterly loss
-
Ports reopen after dockworkers halt strikeSpeed Read The 36 ports that closed this week, from Maine to Texas, will start reopening today
-
Empty-nest boomers aren't selling their big homesSpeed Read Most Americans 60 and older do not intend to move, according to a recent survey
-
Brazil accuses Musk of 'disinformation campaign'Speed Read A Brazilian Supreme Court judge has opened an inquiry into Elon Musk and X
-
Disney board fends off Peltz infiltration bidSpeed Read Disney CEO Bob Iger has defeated activist investor Nelson Peltz in a contentious proxy battle
