Amazon is preparing to launch its own shipping service, "Shipping with Amazon," or SWA, which will directly compete with FedEx and UPS, The Wall Street Journal reports.
SWA will roll out exclusively in Los Angeles in the coming weeks after a pilot program that began more than a year ago, and will service third-party businesses that sell products through Amazon's website. In the long term, Amazon plans to expand SWA to other cities and open it up to outside businesses, too.
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