Cambridge Analytica executive caught on video boasting about swinging elections with bribes and entrapment


Senior executives at Cambridge Analytica and its parent company, Strategic Communications Laboratories, were apparently secretly filmed by Britain's Channel 4 News suggesting they have used bribes and other shady techniques to influence more than 200 elections across the globe. Cambridge Analytica was a Trump campaign contractor in 2016, and it was reported this weekend that the company harvested 50 million American Facebook profiles for electioneering, a major data breach.
In order to get the footage, a Channel 4 News reporter "posed as a fixer for a wealthy client hoping to get candidates elected in Sri Lanka." In one clip, Cambridge Analytica's chief executive, Alexander Nix, appears to suggest to the undercover reporter that he could "send some girls around to the candidate's house" as a means of getting dirt on the opponent, adding Ukrainians "are very beautiful, I find that works very well."
Cambridge Analytica's global political managing director, Mark Turnbull, was also included in the meetings, and he talked about putting "information into the bloodstream of the internet" and said "it has to happen without anyone thinking, 'That's propaganda,' because the moment you think [that] the next question is, 'Who's put that out?'"
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Nix additionally expressed an eagerness to work with the undercover reporter. "We're used to operating through different vehicles, in the shadows," he said, "and I look forward to building a very long-term and secretive relationship with you."
A Cambridge Analytica spokesman said: "We entirely refute any allegation that Cambridge Analytica or any of its affiliates use entrapment, bribes, or so-called 'honey-traps' for any purpose whatsoever" and that "we routinely undertake conversations with prospective clients to try to tease out any unethical or illegal intentions." Watch below, and read more about the undercover investigation via Channel 4 News here. Jeva Lange
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.
-
Today's political cartoons - May 10, 2025
Cartoons Saturday's cartoons - artificial intelligence, cryptocurrency, and more
-
5 streetwise cartoons about defunding PBS
Cartoons Artists take on immigrant puppets, defense spending, and more
-
Dark chocolate macadamia cookies recipe
The Week Recommends These one-bowl cookies will melt in your mouth
-
Trump taps Fox News' Pirro for DC attorney post
speed read The president has named Fox News host Jeanine Pirro to be the top federal prosecutor for Washington, replacing acting US Attorney Ed Martin
-
Trump, UK's Starmer outline first post-tariff deal
speed read President Donald Trump and British Prime Minister Kier Starmer struck a 'historic' agreement to eliminate some of the former's imposed tariffs
-
Fed leaves rates unchanged as Powell warns on tariffs
speed read The Federal Reserve says the risks of higher inflation and unemployment are increasing under Trump's tariffs
-
Denmark to grill US envoy on Greenland spying report
speed read The Trump administration ramped up spying on Greenland, says reporting by The Wall Street Journal
-
Supreme Court allows transgender troop ban
speed read The US Supreme Court will let the Trump administration begin executing its ban on transgender military service members
-
Hollywood confounded by Trump's film tariff idea
speed read President Trump proposed a '100% tariff' on movies 'produced in foreign lands'
-
Trump offers migrants $1,000 to 'self-deport'
speed read The Department of Homeland Security says undocumented immigrants can leave the US in a more 'dignified way'
-
Trump is not sure he must follow the Constitution
speed read When asked about due process for migrants in a TV interview, President Trump said he didn't know whether he had to uphold the Fifth Amendment