The plot thickens
Trump campaign data firm reportedly harvested 50 million American Facebook profiles to 'target their inner demons'
Cambridge Analytica, the data firm suspended by Facebook Friday over violations of the network's privacy policies, was in contact with Lukoil, a Russian oil company, in 2014 and 2015, The New York Times reported Saturday. When questioned last month, the head of the firm's British parent company denied knowledge of any business ties to Russia. A Lukoil executive told the Times the meetings "involved a promotional campaign with local soccer teams," denying any "contracts were signed."
Also Saturday, The Observer of London reported the company harvested 50 million American Facebook profiles for electioneering, a major data breach. "We exploited Facebook to harvest millions of people's profiles and built models to exploit what we knew about them and target their inner demons," said former Cambridge Analytica employee Christopher Wylie. "That was the basis the entire company was built on." Wylie attended the meeting with Lukoil and said the oil company repeatedly asked about "political targeting in America."
Cambridge Analytica was a Trump campaign contractor in 2016, though Facebook did not mention President Trump in its suspension announcement.