When Solo: A Star Wars Story severely underperformed at the box office this summer, fans everywhere debated what went wrong. Now, the CEO of Disney himself is taking the fall.
In a new interview with The Hollywood Reporter, Disney CEO Bob Iger said he made a "mistake" by scheduling so many Star Wars movies back-to-back, adding that he "made the timing decision." "I take the blame," he said. "[It] was a little too much, too fast." Going forward, Iger said Disney will be "a little bit more careful about volume and timing." Iger did not cite specific box office figures or even mention Solo by name, but he was responding directly to a question about whether Disney should "pump the brakes and not put out a Star Wars movie each year."
Solo only made $213 million domestically this past summer, per Box Office Mojo. Its predecessor, The Last Jedi, made $620 million. The film before that, Rogue One, made $532 million. Adjusting for inflation, Solo was the worst-performing Star Wars movie of all time. It was also the first movie in the long-running series to be released less than one year after the previous one, hitting theaters in May 2018, just five months after The Last Jedi.
Box office analysts have speculated this scheduling hurt Solo's chances of financial success, as moviegoers needed more time before wanting to see another Star Wars adventure in theaters. There has been a new installment of the iconic franchise every year since 2015.
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